AA — PORTFOLIO
A driven, pragmatic,
all-rounder.
Marketing professional with 5+ years in the highly regulated fintech industry, currently at Tyro Payments.
01.
Partnerships.
Co-designed and executed high-impact campaigns with partners like AMEX, Pandora, Anglicare and Bakers Delight.
02.
Events.
Reinvented trade show strategy with the Tyro Tech Hub, a collaborative partner exhibit that landed AMEX platinum sponsorship.
view images →03.
Product GTM.
End-to-end go-to-market for products including Tyro Transaction Account, Payment Links, Flexi Loan and Tap to Pay on Android.
04.
Campaigns & Socials.
Delivered integrated campaigns across SEO, digital, print, PR and social, managing budgets and ROI while blending B2B partner acquisition with B2C merchant retention.
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